1. The ads should be appealing in the headlines - If you have a sale or offer which is very appealing you should focus on the headlines and the subheadlines to be eye catching and can be grasp in a very limited time.
2. If you offer a deal which have a good terms and conditions then the specific should also be included aside from the headlines and the subheadlines (this is very appealing to the customers which are very meticulous and think before they appreciate the ads.
The kind of customers can be summarized as the quick- browse type of customer and the detailed – meticulous type of customers.